Colour Psychology & Branding Janagraphics Design Studio
LET’S TALK ABOUT COLOURS.
I’m sure you know that different colours evoke different emotions and give off different vibes.
This is why it’s so important to consider them when building your brand. Colour psychology is the study of hues as a determinant of human behaviour.
In branding, we implement this study when trying to appeal to our target audience or market.
You want your colours to speak to your ideal client and truly represent who your brand is.
Are your colours attracting or repelling the client you’d love to serve?
Let’s walk through the colours and the characteristics they are portraying so that you have a better idea of what direction your branding should go!
Personal preference should not drive your colour palette, appealing to your client is of much more importance, if you want to be successful!
This concept goes with logo design and all branding design.
While it’s awesome if we love our branding and such, it’s also very important that it sends the right message to those we selling to and serving.
This is why it’s so important to consider them when building your brand. Colour psychology is the study of hues as a determinant of human behaviour.
In branding, we implement this study when trying to appeal to our target audience or market.
You want your colours to speak to your ideal client and truly represent who your brand is.
Are your colours attracting or repelling the client you’d love to serve?
Let’s walk through the colours and the characteristics they are portraying so that you have a better idea of what direction your branding should go!
Personal preference should not drive your colour palette, appealing to your client is of much more importance, if you want to be successful!
This concept goes with logo design and all branding design.
While it’s awesome if we love our branding and such, it’s also very important that it sends the right message to those we selling to and serving.
